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Social Network |
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Social Network
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A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade. The resulting graph-based structures are often very complex.
Social network analysis views social relationships in terms of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors. There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.
In its simplest form, a social network is a map of all of the relevant ties between the nodes being studied. The network can also be used to determine the social capital of individual actors. These concepts are often displayed in a social network diagram, where nodes are the points and ties are the lines.
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Get involved with different social networking sites
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The easiest way to start is by simply building a profile for your brand or product on sites like MySpace, Second Life and CarDomain. The self-publishing tools these sites offer are easy to use and accessible to everyone.
You may want to build a professionally designed presence for yourself, or put one together that uses existing templates offered by the community. To get the SEO benefits you want, you need to include links back to your official website.
Now, here's the important thing to remember: Once you've built your presence on these sites you must then stay engaged with the people who visit your page.
You can do this by periodically posting new content relevant to these audiences and responding to friend requests you receive. You will soon find that the users of these sites will start adding their own content on your page and linking back to you. The SEO benefit here is that you establish well-regarded search engine content that also links directly to your company's web presence.
To interact with 'tagging' sites like Digg, Netscape and Del.icio.us, submit news that you feel is relevant to the readers of these sites. If the news you post is compelling and timely enough for readers, their audience will cast their approval by voting for your news. The more votes you receive, the higher up the list your news feature will appear.
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